![]() The planning function of health care organization’s activities in terms of time and space, objectives and priorities Still, the classic management functions as described by the scientific literature can also be added to the above-mentioned functions : The identification of the competition’s marketing actions in terms of visibility.The acknowledgment of the competition’s history, tradition and managerial personalities.The constant monitorization of the competition’s positioning strategy.The identification of key factors which uncover the success of an organization, as for instance, innovation, financial power, quality of services, qualification of work force.In the new context of globalization, the health care management marketing of services has the following functions : Management marketing consists of a wide range of activities, such as analysis, planning, implementation, and control, which mainly focus on the creation, promotion, and outcome assessment, to satisfy the desired objectives of a health care organization. Management marketing characteristics and management marketing functions ![]()
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